EST. MOORPARK · CA · 2026
California Craft · Korean-Style Rice Wine

Bubbly
Bap®

Makgeolli · 막걸리

Made by Time. Made for Now.
Unpasteurized. Bottled before the rice is done speaking.

Bubbly Bap 500ml bottle of California craft makgeolli
Format
500ml glass
ABV
10.5%
Process
Unpasteurized
Origin
Moorpark, CA
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01 The Story

Living makgeolli, made in California.

The world's most exciting wine category isn't from a vineyard. It's from a Korean rice paddy — reimagined in California, bottled unpasteurized and alive.

Bubbly Bap is Korean-style rice wine, fermented with live & active cultures and bottled before the rice is done speaking. Three ingredients — rice, water, nuruk. No sugar substitutes. No flavorings. What you taste is what time created.

Korea's oldest wine, with a process that doesn't lie. A refined tang born of fermentation, a quiet bitterness shaped only by time. We let the truest flavors of each ingredient through, then let time complete the craft.

Patience is the only ingredient we don't list. — Bubbly Bap, Brand Pillar II
02 The Inputs

Three ingredients.
Nothing else.

01 / RICE
Rice

The body. Polished short-grain rice, steamed to release starch. Source of every gram of sweetness in the glass — none of it added.

02 / WATER
Water

The medium. Soft California water shaped by limestone. Quiet enough to let the rice and the culture speak the loudest.

03 / NURUK
Nuruk
누룩

The maker. A wild starter of wheat and Korean tradition. Carries the enzymes and yeasts that turn rice into wine — and Bubbly Bap into itself.

No sugar substitutes. No flavorings.
No industrial shortcuts.

03 Tasting Notes

On the palate. Quietly precise.

Appearance
Hazy ivory. Naturally cloudy — settles, then rises with a gentle rock.
Aroma
Steamed rice, melon rind, faint lactic cream, a whisper of yuzu peel.
Palate
Sweet, sour & bitter. Wet & juicy. Soft effervescence. Sweetness over a tart, yogurt-like mid-palate.
Serve
Cold or over ice. Gently rock to mix. Best within two weeks of opening.
04 The Moment

Three waves converging on one glass.

Wave 01 — Culture
0
Korean Michelin stars, 2025 — up from four in 2015.

Korean culture is global default.

Squid Game. Parasite. K-pop's chokehold on Gen Z. Korean cuisine has graduated from category to cuisine of the moment.

Wave 02 — Palate
~0%
U.S. natural-wine CAGR since 2020.

Natural wine reset the rules.

Living, unfiltered, low-intervention. Sommeliers and serious drinkers now reward authenticity over polish — exactly the language makgeolli speaks.

Wave 03 — Wallet
$0+
The fastest-growing tier in fine beverage retail.

Premium craft is winning.

Junmai daiginjo, pet-nat, mezcal, agricole rum. Connoisseurs trade up for story and craft. The $30+ shelf is theirs.

Bubbly Bap sits at the exact intersection.
05 The Process

Bottled before the rice is done speaking.

Pasteurization kills makgeolli. We don't pasteurize. Every bottle of Bubbly Bap leaves Moorpark with live yeasts and lactic cultures still working — the fermentation continuing quietly all the way to your glass.

That's why it's refrigerated. That's why it has a 180-day shelf life. That's why it tastes like nothing else on the shelf.

Live
Fermentation Active Since Bottling
00
Days
00
Hrs
00
Min
00
Sec
— from a representative bottle sealed 14 days ago
06 Pairings

What it loves
on the table.

Pairing 01 · Crowd-Pleaser

Buffalo wings.

The lactic tang in Bubbly Bap cools the cayenne; the soft effervescence scrubs the buttery sauce off the palate. You'll reach for the bottle before you reach for the napkin.

Temp · 38–42°F
Glass · White wine
Pour · Rock first
07 Where to Find It

Three tiers. No grocery aisle.

We compete with junmai daiginjo and pet-nat — not with the Korean-aisle imports. Look for Bubbly Bap on the natural-wine wall, the premium sake set, and a serious sommelier's by-the-glass list.

i

Specialty Bottle Shops

Independent retailers with curated natural-wine and craft-sake sets — where curious drinkers already shop for discovery.

K&L· Astor Wines· Domaine LA· The Wine House· Discovery Wines· Vine Wine
ii

Modern Korean Fine Dining

Korean restaurants pushing the cuisine forward — programs whose wine list matches the kitchen's ambition.

Atomix· Cote· Jeju Noodle Bar· Mari· Yangban· Genwa· Baroo
iii

Sommelier-Driven Programs

Adventurous beverage directors at non-Korean restaurants and natural-wine bars. The by-the-glass tastemakers.

Wildair· The Four Horsemen· Birds of a Feather· Tilda· Found Oyster· Bar Bandini
0
Specialty doors · Year 1 goal
0
Korean fine-dining venues
0
Sommelier programs
08 The Bottle

One SKU. Built to be poured.

A 500ml bottle is a working size — enough for a table of four to share, small enough to finish before the lactic cultures shift again. The label tells you what's inside. Nothing tells you what's not.

Format
500ml glass, crown cap
ABV
10.5% alc. by vol.
SRP
$34.99 – $44.99
Case Pack
12 × 500ml
Storage
34–45°F refrigerated
Shelf Life
180 days, refrigerated
Allergens
Rice. Contains alcohol.
UPC
1 99874 71035 8
Bubbly Bap bottle, 500ml, California craft makgeolli
Made by Time.
Made for Now.